Parita Shah

UX/UI Designer based in Seattle, WA | paritanshah26@gmail.com

Profile

I’m a UX designer with expertise in graphics. I’m passionate about creating impactful and minimal design solutions. A keen understanding of the customer’s requirements and empathy have been my guiding principles for effective designs.

Skills

Design: User Research, Competitive/Comparative Analysis, Contextual Inquiry, Personas, Affinity Mapping, User Journey Mapping, Card Sorting, User Flows, Site Mapping, Wireframing, Visual Design, Information Architecture, Prototyping, Usability Testing,

Software Tools: Figma, Adobe Xd, Assure, Adobe Photoshop, Adobe Illustrator

Projects

Nuleep, Career Development Platform

Description: Nuleep is a Client project, with a brief to create job seekers portal in their platform. Worked with a team of 3.

  • Curated a research plan and synthesized research, created personas and user journey maps.

  • Led the team as an UX Designer from ideation to high fi prototypes.

Evergreen App, Relationship Growth App

Description: Existing Evergreen App, a relationship growth app, added a podcast feature to enhance the app.

  • Synthesized research, brainstormed and sketched in the design studio.

  • Led the team as interaction/UI Designer giving the app a consistent look.

StayNtouch – A community app | Prototype

Description: StayNtouch a community app makes you feel connected and aware of what is happening in your community.

  • Conducted competitive analysis and user research around the community.

  • Performed ideation, and generated wireframes, mock ups, visual design, branding and various other assets.

Experience

UX Designer

The Opportunity Project 2022, General Assembly x US Census Bureau | July 2022- present

  • Developed site maps, page schematics, navigation and user flows for a digital platform that helps citizens in identifying and applying for federal grants.

  • Collaborated with a team including Data Scientists, Developers and UXers.

UX Designer, Volunteer

Tech2Live, US | June 2022 - present

  • Designing low fidelity wireframes for the website.

  • Synthesized research and create personas for an internal site.

  • Assisted peer UX designer by reviewing their work.

Graphic Designer, Event Management

Cinema Rendezvous, India Sept 2016 - Dec 2020

  • Developed custom artwork catered for individual event needs for varying media layouts (viz. posters, carousels, collages, banners, among others), outlets, and platforms.

  • Created effective marketing strategies for events on social media sites led to a 10% increase in customer engagement and retention.

  • Organized and coordinated logistics to structure 60+ events with an average of 200 attendees in each.

Visual Communication Intern

Cinema Rendezvous, India July 2015 - Dec 2015

  • Assisted event management team with photography of numerous live events and enhanced images by editing them using Adobe Photoshop.

  • Increased awareness and engagement of upcoming events on social media platforms like facebook and instagram.

Education

UX Design Immersive Program (Apr 2022)

General Assembly

480+hours, three month immersive program emphasizing human-centered design, user research, accessibility, and visual design.

Google UX Design Certificate (Jan 2022)

Coursera

Diploma in Animation FilmMaking (Jun 2014)

Zee Institute of Creative Arts

Bsc Visual Communication (May 2013)

MOP Vaishnav College for Women, Chennai, India